The Fitting Room by SHAPE

Minimizer Bras: Smaller, Not Squashed

Minimizer is the most searched word on our site. Here is what a minimizer actually does, who it is for, and the three SHAPE...

25 Common Bra Problems, and the Fixes

The same 25 bra problems come up again and again, from wrong sizes to underboob sweat to shopkeepers who guess. Most of them are...

The SHAPE Size Chart: What 34C Means

SHAPE bras run in letters, not band and cup. Here is the chart, what 34C means in M, L and XL, and the one...

Bashundhara City: A Letter from Monoshita

On 18 September SHAPE opened at Bashundhara City, our seventh store in Dhaka. A letter from founder Monoshita Ayruani to the women who made...

As Comfortable as Possible

Lingerie is not a performance of identity. In Bangladesh it is a day: heat, kameez, school, office, and a garment that should have the...

The SHAPE Exchange Policy, in Plain Words

If the fit isn't right, you can exchange within 7 days of delivery. Here is exactly what qualifies, what doesn't, and how to do...

Coffee, Beige, Brown, Black: Your Shade

SHAPE doesn't call any colour nude. We name each shade by what it is, and for most women the one that disappears under white...

What Is a Seamless Bra, Really?

A seamless bra has no stitched seams across the cups, so nothing shows through a kurti, kameez or fitted top. Here is what that...

What Happens at a SHAPE Fitting

Never had a bra fitting? Here is exactly what happens in a SHAPE fitting room, step by step: a few questions, two measurements, a...

How to Measure Your Bra Size at Home

All you need is a soft tape and two numbers: your band and your bust. Here is how to take them properly at home,...

Signs You’re Wearing the Wrong Bra Size

Why Your Bra Hurts — And Why That Is Not Normal

4 Bra Hacks for Bengali Body Types

5 Types of Bras Perfect for Bengali women with a curvy body structure

The Bra Economics