About SHAPE Lingerie
About SHAPE Lingerie
Fit that feels right.
We make comfortable bras, lingerie, and nightwear that fit, designed for Bangladeshi bodies from measurements taken in our own fitting rooms. Trusted by 200,000+ women for work, home, outings, and dates.
Why we started listening
We kept hearing the same thing
Before SHAPE, women told us the same small frustrations, over and over.
- Red marks on my shoulders by evening.
- The wire dug into my ribs by noon.
- I could never find my size on the shelf.
- I bought two or three at a time, hoping one would fit.
So we built our bras around what they told us, not the other way around.
Why women love SHAPE
What makes a SHAPE bra different
A fit that is actually yours
Designed from Bangladeshi body measurements and engineered for the best possible fit. Our own sizing runs S to 5XL, with band-and-cup styles in bands 34 to 44, cups A to DDD. We keep your size in stock, so you stop settling.
Fifteen hours of comfort
Wireless, smooth, and easy to forget. Put it on in the morning, forget you are wearing it, take it off at night. Breathable seamless fabric, chosen to hold up through a hot Dhaka day and to sit invisibly under a kameez or a saree blouse.
Help, never pressure
A free, private fitting in store or on WhatsApp, and an easy exchange within seven days if the fit is not right. We would rather help you find it than sell you the wrong one.
Beyond comfort
Comfort is where we started, not where we stop
Support and lift, shaping and smoothing, sport, sleepwear, and the occasions in between. Find your fit.
Made for every kind of day
- The long workday
- The kurti and the everyday
- The dawat
- The wedding you want to feel lovely at
- The evening you want to feel put together
In their words
200,000+ women have found their fit
This single brand has improved my life in so many ways. From comfort to being seamless, these products are absolutely stunning.Reshma Amin Bithi
Their signature seamless bra is easily the best bra in my drawer. Smooth, buttery fabric that does not lose its stretch.Ishrat Mim
You helped me choose it, and I got the perfect bra. Size accurate. You are the best.Ahona, after a fitting
At first I bought 2 seamless bras, then ordered another 6. Feeling so comfortable. At last I found the right place.Razia Khan Kandahary
When a bra finally fits, you stop noticing it. You stop adjusting. You stop bracing for the red marks. You simply get on with your day. That ease is its own kind of confidence.
In good company
By the numbers
The truest review is a second order. 20% of first-time buyers come back within two weeks, 40% within eight.
As seen in
The Daily Star, TINDS, Dhaka Tribune, and The Business Standard. Every article and interview is listed on our press page.
From our founder
Monoshita Ayruani
SHAPE was founded in 2019 by Monoshita Ayruani, who could not find a bra that fit her either.
“I have sat with thousands of women who were quietly uncomfortable for years and assumed it was their fault. It never was. Helping one of them find a bra she forgets she is wearing is still the best part of my day.”
Monoshita Ayruani, FounderWhy women tell their friends
- The fit holds upMonths later, it still feels like the first day.
- Someone finally listenedWe measure, we guide, and we keep your size in stock.
- It is easy and privateCash on delivery, discreet packaging, and an exchange with no awkward questions.
Find your fit in person
Come say hello
Walk into any of our seven Dhaka stores and a consultant will measure you, talk through your options, and help you find the one that feels right, with no pressure to buy a thing. Bring your mother, your sister, your best friend.
-
Gulshan 1FlagshipStore 256, Level 2, Concord Police Plaza, Gulshan 1, Dhaka 1212Mon to Sat, 11 AM to 8 PMDirections
Sunday closed -
Bashundhara CityNewStore 42, Level 5, Block C, Bashundhara City Shopping Complex, West Panthapath Road, Dhaka 1215Sun, Mon, Wed to Sat, 11 AM to 8 PMDirections
Tuesday closed -
BananiStore 51, Level 4, Banani Super Market, Kamal Ataturk Avenue, Dhaka 1213Mon to Sat, 11 AM to 8 PMDirections
Sunday closed -
DhanmondiStore 3099, Level 3, Shimanto Shambhar, Dhanmondi 2, Dhaka 1209Sun, Mon, Wed to Sat, 11 AM to 8 PMDirections
Tuesday closed -
Elephant RoadStore 301, Level 3 (KFC Building), Plaza Central by Ananta, Elephant Road, Dhaka 1205Sun, Mon, Wed to Sat, 11 AM to 8 PMDirections
Tuesday closed -
Bailey RoadStore 35, Level 1, Capital Siraj Center, Bailey Road, Dhaka 1217Fri to Wed, 11 AM to 8 PMDirections
Thursday closed -
Gulshan 2, Pink CityOpening soonPink City, opposite the Westin, Gulshan 2, Dhaka 1212Mon to Sat, 11 AM to 8 PMDirections
Sunday closed
One line for every store: Message us on WhatsApp. Full addresses and store photos on find a store.
Stay close
Follow SHAPE
Fit guides, new arrivals, and the conversations women are actually having about comfort and confidence.
Girl Talk
51,000+ women, one private room
Girl Talk is our private community on Facebook. It is where women ask the questions that are hard to ask anywhere else: about fit, about bodies, about the things nobody told them. Ask to join on Facebook.
Find your fit
Not sure of your size?
Our consultants will help you, free, with zero pressure to buy.
Cash on delivery, bKash, and cards. Easy seven-day size exchange. Discreet packaging.
Good to know
Frequently asked questions
How does SHAPE design its bras?
We start from Bangladeshi body measurements and engineer each bra for the best possible fit, refined through fittings with Bangladeshi women since 2019. The result is true-to-you sizing.
What sizes does SHAPE carry, and how do I find mine?
Sizes run S to 5XL. Band-and-cup styles come in bands 34 to 44, cups A to DDD. Get measured free at any of our seven Dhaka stores, or message a fit consultant on WhatsApp, with zero pressure to buy. You can also use the bust size calculator.
What payment methods do you accept?
Cash on delivery, bKash, and all major debit and credit cards. Pay whichever way is easiest for you.
How does delivery work?
We deliver nationwide. Inside Dhaka, your order usually arrives in one to two days; outside Dhaka, in three to four days. Cash on delivery is available everywhere, in plain, discreet packaging. See our shipping policy for details.
What if the size is not right?
Easy size exchanges within seven days, with no awkward questions. Message us on WhatsApp and we will arrange it. More in our exchange policy.
Is the packaging discreet?
Always. Every SHAPE order ships in plain, unmarked packaging.
What does SHAPE sell?
Seamless and wireless bras, bralettes, sports bras, panties, shapewear, and sleepwear.
Where are SHAPE's stores?
Seven across Dhaka: Gulshan 1 (flagship), Bashundhara City, Banani, Dhanmondi, Elephant Road, Bailey Road, and Gulshan 2 Pink City (opening soon). Addresses, hours, and directions are listed under come say hello, with photos on find a store.
Are sizing consultations really free?
Yes. Free, private, and one-on-one, in store or on WhatsApp, with zero pressure to buy.
SHAPE Lingerie. Trade License No: TRADIDC/133367/2022. TIN: 114996689599.