About SHAPE Lingerie
About SHAPE Lingerie
Fit that feels right.
We make comfortable bras, lingerie, and nightwear that fit, designed for Bangladeshi bodies from 500,000+ measurements and fittings. Trusted by 200,000+ women for work, home, outings, and dates.
Why we started listening
We kept hearing the same thing.
Before SHAPE, women told us the same small frustrations, over and over:
- "Red marks on my shoulders by evening."
- "The wire dug into my ribs by noon."
- "I could never find my size on the shelf."
- "I bought two or three at a time, hoping one would fit."
So we built our bras around what they told us, not the other way around.
Why women love SHAPE
What makes a SHAPE bra different
A fit that is actually yours
Designed from Bangladeshi body measurements and engineered for the best possible fit, in our own M to 3XL sizing with no confusing cup notation. We keep your size in stock, so you stop settling.
15 hours of comfort
Wireless, smooth, and easy to forget. Put it on in the morning, forget you are wearing it, take it off at night.
Help, never pressure
A free, private fitting in store or on WhatsApp, and an easy exchange within 7 days if the fit is not right. We would rather help you find it than sell you the wrong one.
Beyond comfort
Comfort is where we started, not where we stop
We are building the widest lingerie collection in Bangladesh: support and lift, shaping and smoothing, sport, nursing, sleepwear, and the occasions in between. Whatever the need, there is a SHAPE made for it. Find your fit.
In their words
200,000+ women have found their fit
This single brand has improved my life in so many ways. From comfort to being seamless, these products are absolutely stunning.Reshma Amin Bithi
Their signature seamless bra is easily the best bra in my drawer. Smooth, buttery fabric that does not lose its stretch.Ishrat Mim
You helped me choose it, and I got the perfect bra. Size accurate. You are the best.Ahona, after a fitting
At first I bought 2 seamless bras, then ordered another 6. Feeling so comfortable. At last I found the right place.Razia Khan Kandahary
For every you
Comfortable for the everyday, ready for the occasion
Your day asks a lot of you. The right bra should keep up quietly, whatever you are wearing, wherever you are going.
- The long workday
- The kurti and the everyday
- The dawat
- The wedding you want to feel lovely at
- A new mom's day, soft support through it all
- The evening you want to feel put together
When a bra finally fits, you stop noticing it.
You stop adjusting. You stop bracing for the red marks. You simply get on with your day. That ease is its own kind of confidence: you walk in feeling like yourself, and that, to us, is the whole point.
In good company
The truest review is a second order. 20% of first-time buyers come back within two weeks, 40% within eight.
As seen in
From our founder
SHAPE was founded by Monoshita Ayruani, who couldn't find a bra that fit her either.
"I have sat with thousands of women who were quietly uncomfortable for years and assumed it was their fault. It never was. Helping one of them find a bra she forgets she is wearing is still the best part of my day."
Why women tell their friends
The best compliment is an introduction
- The fit holds upMonths later, it still feels like the first day.
- Someone finally listenedWe measure, we guide, and we keep your size in stock.
- It is easy and privateCash on delivery, discreet packaging, and an exchange with no awkward questions.
If SHAPE helped you find your fit, tell the women you love. Chances are, they are still settling.
Find your fit in person
Come say hello
Walk into any of our stores and a consultant will measure you, talk through your options, and help you find the one that feels right, with no pressure to buy a thing. Bring your mother, your sister, your best friend.
Store 256, Level 2, Concord Police Plaza, Gulshan 1 Get directions
Store 3099, Level 3, Shimanto Shambhar, Dhanmondi 2 Get directions
Store 301, Level 3, Plaza Central by Ananta, Elephant Road Get directions
2nd Floor, 36/1 Rankin Street, Wari Get directions
Capital Siraj, Level 2, Bailey Road
Find your fit.
Not sure of your size? Our consultants will help you, free, with zero pressure to buy.
Shop bras Talk to a fit expertCash on delivery, bKash, and cards · Easy 7-day size exchange · Discreet packaging
Good to know
Frequently asked questions
How does SHAPE design its bras?
We start from Bangladeshi body measurements and engineer each bra for the best possible fit, refined through 500,000+ fittings with Bangladeshi women. The result is true-to-you sizing in M to 3XL, with no confusing cup notation.
What sizes does SHAPE carry, and how do I find mine?
SHAPE uses its own sizing, M to 3XL, with no confusing cup notation. Get measured free at any of our five Dhaka stores, or message a fit consultant on WhatsApp at +880 1784 163199, with zero pressure to buy. Find your fit.
What payment methods do you accept?
Cash on delivery, bKash, and all major debit and credit cards. Pay whichever way is easiest for you.
How does delivery work?
We deliver nationwide. Inside Dhaka, your order usually arrives within 2 days; outside Dhaka, within 5 days. Cash on delivery is available everywhere, in plain, discreet packaging. See our shipping policy for details.
What if the size isn't right?
Easy size exchanges within 7 days if the fit is not right, with no awkward questions. Message us on WhatsApp at +880 1784 163199 and we will arrange it. More in our exchange policy.
Is the packaging discreet?
Always. Every SHAPE order ships in plain, unmarked packaging.
What does SHAPE sell?
Seamless and wireless bras, bralettes, panties, shapewear, sleepwear, and nursing options. We are building the widest lingerie collection in Bangladesh.
Where are SHAPE's stores?
Five in Dhaka, open 11 AM to 9 PM, with free private fittings at every store:
Gulshan 1 (Flagship), Store 256, Level 2, Concord Police Plaza. Map
Dhanmondi, Store 3099, Level 3, Shimanto Shambhar, Dhanmondi 2. Map
Elephant Road, Store 301, Level 3, Plaza Central by Ananta. Map
Wari, 2nd Floor, 36/1 Rankin Street. Map
Bailey Road, Capital Siraj, Level 2, opening August 2026.
Are sizing consultations really free?
Yes. Free, private, and one-on-one, in store or on WhatsApp, with zero pressure to buy.
SHAPE Lingerie. Trade License No: TRADIDC/133367/2022. TIN: 114996689599.