New stores: Bashundhara City, Banani, Bailey Rd

A bra for every body: five women, five shades, in SHAPE seamless bras

SHAPE Lingerie · Dhaka

The Fitting Room by SHAPE

The questions women ask us at fittings, answered in plain words.

63 guides

Lingerie Shouldn't Be About Secrets
“Lingerie shouldn’t be about keeping secrets.” Sadia Anika Hasan, who reads Bangladeshi fashion for a living, on the base that decides how everything above...
Round or Hourglass: Same Size, Different Fit
Your friend's 36C fits her perfectly and feels wrong on you. That is shape, not size. What a fit advisor reads that a tape...
Local or Imported? Why the Fit Differs
The overseas trip is the real competitor. A third of the women we surveyed have bought bras abroad. Here is what a chart built...
Bought Your Bra Abroad? Convert It Here
A third of the women we surveyed have bought bras abroad, and most arrive with a size that means something different on every chart....
Plus Size Sculpting Bra: XL to 5XL
The bra that does what a wire usually does, without one. Deep sculpted cups, the firmest band in the range, side panels that stop...
One Bra for Kameez, T-Shirt and Everything Else
One bra that works under a kameez on Monday and a t-shirt on Friday. The founder's everyday four, what each is for, and the...
Wide Coverage or Lean Cut: What It Means
A 36C in a wide-coverage bra and a 36C in a lean-cut bra are different garments. The width of the cup decides whether you...
How to Wash a Bra So It Keeps Its Stretch
Hot water and wringing are the two things that end a bra early. Five rules, a two-minute routine, and what to do with the...
Spilling at the Side, or Gaping at the Top?
Two opposite problems, one chart. Spill at the side means the cup is too small. Gap at the top means it is too big...
Why Your Bra Band Rides Up at the Back
If the band arcs upwards, it is a bad fit and it is likely too big. That is our founder's first red flag. Here...
Straps Digging In? Four Causes, Four Fixes
Red lines on the shoulders by evening. Over half the women we surveyed live with it. The cause is almost never the straps. Four...
How Long Should a Bra Last?
Six months is honest. Nine is good care. Twelve is the ceiling. The founder's answer to "olpo din e loose hoye jay", the three...
The Fitting Room: Start Here
Plain answers about fit, from the women who fit you. What this blog is, who writes it, the seven places to start, and the...
SHAPE Bailey Road: Open Every Day
Shop 35, Level 1, Capital Siraj Center, Bailey Road. Open 11 am to 9 pm every day, no closed day. Opened August 2026; fit...
SHAPE Elephant Road: Plaza Central
Shop 301, Level 3, Plaza Central by Ananta on Elephant Road. Open 11 am to 9 pm. Free private fittings, trial rooms, no obligation...
SHAPE Dhanmondi: Shimanto Shambhar
Shop 3099, Level 3, Shimanto Shambhar, Dhanmondi 2. Open 11 am to 9 pm, closed Tuesdays. One of our busiest stores; walk in for...
Bras in 3XL, 4XL and 5XL in Bangladesh
Nearly a quarter of the women who message us ask about 3XL to 5XL. Here is exactly which SHAPE bras reach which size, how...
Under an Aarong Panjabi: Not a Tank Top
Aarong makes panjabi for women, and the real struggle is what goes under a thin one. A tank top looked clumsy; the Contour fixed...
Bra Rash and Itching: Fit, Wash or Hook?
'Rash' is mentioned 355 times in our Messenger threads. Three causes, in the order to check them: the fit, the wash, the hardware. And...
Why Most SHAPE Bras Have No Wire
Every SHAPE seamless bra is wire-free. Not as a fashion; as a decision about fifteen-hour days, Dhaka heat and bodies that change every month....
Why Your Bra Sags by Evening
It fits at 9 am and sags by 6 pm. That is a band problem, not a body problem. Where the lift went, the...
A Bra Built for the Bengali Body
'We have a lean torso and a relatively larger bust, and the shoulder support is perfect with this bra.' The founder on why the...
Coffee Is Our Best-Selling Shade
On the four biggest SHAPE bras, coffee outsells black, beige and pink. Not because it is fashionable: because it vanishes under a white kameez...
Signature Seamless Is Back in Stock
The original SHAPE bra, the one the founder still calls her one bra for life, is back in stock in four shades. What it...