founder-and-culture · · 2 min read

The Orna Over the Drying Bra: What We're Trying to Change

Woman wearing SHAPE Comfort Curve Bra in coffee, front view

The short answer: Growing up, the bra on the balcony line got an orna thrown over it. It still does. The goal, even if it takes twenty years, is for a bra to be as unremarkable as an orna or a bedsheet.

This is Monoshita. I grew up in a house where the bra drying on the balcony was covered with an orna so nobody would see it. Not hidden, exactly, but made invisible. As if it was something that should not be seen. I know I am not the only one.

What we are up against

Bra shame runs deep. It shows up in small ways that most women do not even question anymore:

  • Asking for a black bag at the shop so the purchase is invisible.
  • Hiding the strap when it slips out under a kameez.
  • Not knowing your size because you have never been measured by anyone, and you never asked.
  • Accepting discomfort because you were never told bras could be comfortable.

What we are trying to change

A bra is a piece of fabric. It is functional. It is worn by half the population. The goal is for it to be as unremarkable as anything else on the balcony line. We are not there yet, and we may not be there for twenty years. But every woman who walks into a SHAPE store, gets measured without shame, and walks out knowing her size is a step.

What you can do

Talk about bras like they are normal, because they are. Say your size out loud. Ask questions in a fitting room. Let the bra dry without the orna. These are small acts, but shame shrinks when you stop feeding it silence.

Questions women ask us

Why does SHAPE talk about bras so openly?

Because nobody else does. The silence is what keeps women guessing their size, wearing bras that hurt, and treating a basic garment as something shameful.

Is it getting better?

Slowly. Our 51,000+ Girl Talk community members talk openly about sizing, fit and comfort. Seven years ago, most of them would not have. Change is real, but it is generational.

How do I start the conversation with my mother or sister?

Start with fit, not the bra itself. 'Apu, tomar bra ta comfortable feel hoy?' is a question about comfort, not about shame. Comfort is always a safe entry point.


Free, private fittings. Walk into any of our 7 Dhaka stores and a fit advisor will measure you, help you try on styles in private, and answer every question. No appointment, no pressure, no purchase required. Or message us on WhatsApp +880 1784 163199. Find a store.

Part of The Fitting Room by SHAPE.

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