Press room
SHAPE Lingerie press, awards and founder interviews
SHAPE Lingerie is a Dhaka-based intimate apparel brand founded in 2019 by Monoshita Ayruani, designing seamless and wireless bras, panties, and shapewear from the measurements of Bangladeshi women, in sizes S to 5XL.
Third-party coverage, broadcast and podcast interviews, and awards, each linked to its original source, plus store addresses and media contact details.
2019Founded in Dhaka
PrivateFittings at every store, no obligation
SevenStores across Dhaka
50,000+Women in the Girl Talk community
Background
Why SHAPE exists
Bangladesh makes intimate apparel for the world, mostly cut for Western proportions. Millions of Bangladeshi women were left with bras that dig, ride up, or simply do not fit.
Monoshita Ayruani founded SHAPE in 2019 to close that gap: measure local bodies, design for South Asian proportions, and talk about fit openly. Seven years on, SHAPE is a brand, a store network, and a 50,000-strong women’s community.
“Monoshita Ayruani started out as a frustrated customer looking for the right innerwear. She fought against cultural norms, stigma, and taboos to cater to a vast market that is silent about their needs.”
The Daily Star
What SHAPE built
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Seamless bras designed for South Asian proportions.
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Sizing from local measurements, S to 5XL, refined in fitting rooms rather than from imported charts.
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Private fittings in store or on WhatsApp, no obligation to buy.
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Girl Talk community, 50,000+ women talking openly about fit and confidence.
“In a world where beauty has double standards, Monoshita Ayruani is a breath of fresh air.”
Dhaka Tribune
Public moments
Moments women gave us
Public posts by the people themselves, each linked to the original. SHAPE pays for none of them.
In August 2026, actress Azmeri Haque Badhon, who led Rehana Maryam Noor, Bangladesh’s first film selected for Un Certain Regard at Cannes (2021), visited the SHAPE store in Gulshan. She later wrote publicly to founder Monoshita Ayruani.
On 27 October 2025, Sumayra Khan wrote publicly about Praava Health visiting SHAPE for a breast cancer awareness collaboration.
On 7 October 2026, Iffat Ara Sharmeen announced The Afternoon Club as Knowledge Partner of SHAPE for Breast Cancer Awareness Month, recommending the Breast Health Hub.
What makes SHAPE different from international brands here?
Those bras are usually designed for Western bodies. SHAPE builds from local body measurements, in sizes S to 5XL, with private consultations, cash on delivery, discreet packaging, and a seven-day bra exchange. Browse bras.
Who founded SHAPE?
Monoshita Ayruani, in 2019 in Dhaka. Stanford Seed Spark alumna, bti Stellar Women winner, and published author.
Where has SHAPE been covered?
The Daily Star, The Business Standard, Dhaka Tribune, TINDS, Nagorik TV, and Somoy TV, plus an Emerald Publishing peer-reviewed case study and the Bangladeshi Trailblazers podcast. Every link is listed under press coverage and video and audio.
How do I find my SHAPE size in Bangladesh?
Use private in-store fittings at any Dhaka SHAPE store, message us on WhatsApp, or the bust size calculator. Sizing is based on local body data: sizes S to 5XL, and band-and-cup styles in bands 32 to 44, cups A to DDD.
Where can I buy SHAPE Lingerie in Dhaka?
SHAPE has seven Dhaka stores: Gulshan 1 (flagship), Dhanmondi, Elephant Road, Bailey Road, Banani Super Market, Bashundhara City, which opened on 18 September 2026, and Gulshan 2, Pink City, now open. Addresses are listed under stores. Nationwide cash on delivery is available online.
