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• The SHAPE story

31 guides in Fit and sizing

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  How to Read a SHAPE Product Page

  Four things to check before you order: size run, colours in stock, padding level, and wire. Then the size-up rule.

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  Why a Quiz Can't Replace a Fitting

  A quiz gives you a number. A fitting gives you a size, a style and a reason.

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  East-West Breasts: Which Bras Bring Them to the Centre

  If your breasts point outward, choose a style that centres. A plunge or a very light bra spreads them wider.

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  Why Two Women With the Same Measurements Leave With Different Bras

  A recommendation is three things: your measurements, how the style is built, and what you need it to do.

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  Lean Torso, Fuller Bust: The Combination Most Brands Miss

  A lean torso with a fuller bust is common here, and imported size charts assume the opposite.

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  Sister Sizes Explained: When Your Exact Size Is Sold Out

  Sister sizes share the same cup volume on a different band. Learn how to find yours so you have options when your exact size...

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  Double-Georgette Shows Everything: What to Wear Under It

  Georgette clings and shows every line and every side bulge. A seamless, lightly padded bra with side wings disappears under it.