Fit and sizing · · 4 min read

What Happens at a SHAPE Fitting

SHAPE store at Shimanto Shambhar, Dhanmondi, Dhaka

Every SHAPE fitting is free and private, in our stores or on WhatsApp, and you never have to buy.

The short answer: a SHAPE fitting is a short, private conversation. A fit advisor asks what you wear now and what bothers you, takes two measurements with a soft tape, suggests a size and a style, and lets you try it on in a private trial room. It is free, there is no rush, and you can leave without buying anything.

If you have never been fitted, it is normal to feel shy about it. Many women tell us they put it off for years. So here is exactly what happens, so nothing surprises you.

The first minute: hello, and no pressure

Someone will greet you and let you look around. If it is your first time, just say so. Our advisors are trained to help without hovering, and to start with you, not with a product. You are welcome to bring your mother, sister or a friend.

The next few minutes: a few questions

Before anyone recommends anything, we ask. Usually something like:

  • What are you looking for today: everyday, or a special occasion?
  • What are you wearing now?
  • What bothers you about it? Straps that dig, a band that rides up, a wire that pokes, lines under your clothes?
  • Do you know your size? (It's completely fine if you don't. Most women don't.)

Your answers matter as much as your measurements. They tell us what the bra actually needs to fix.

Measuring: two numbers, explained first

Your fit advisor will explain what they are going to do before they do it. Then they take two measurements with a soft tape: your band (snug around your ribcage, just under your bust) and your bust (around the fullest part). It takes a couple of minutes.

Those numbers are checked against the SHAPE size chart, not another brand's. Charts differ from brand to brand, which is why so many women end up in the wrong size.

The recommendation: more than a number

Your size is only part of the answer. Your advisor puts together three things: your measurements, how each style is built, and what you said you need. That is why two women with the same numbers can leave with different bras.

The trial: a private room, and a 5-point check

You try the bra on in a private trial room. Your advisor can talk you through five checks:

  1. Band: snug, with room for two fingers. Not riding up.
  2. Cups: no gaping, no spilling.
  3. Straps: not digging, not slipping, once adjusted.
  4. Centre: flat against your chest.
  5. Comfort: you can move, breathe and lift your arms.

If it doesn't feel right, say so. Trying five bras is normal. Finding the right one matters more than finishing quickly.

The end: you leave knowing your size

Whether or not you buy, you leave knowing your size, which styles suit you, and how to care for them. That is the whole point.

Prefer not to come in? Do it on WhatsApp

Send us your band and bust measurements (here is how to take them) and tell us what bothers you about your current bra. We will suggest a size and a style, privately. Orders come with cash on delivery and discreet packaging.

Find your SHAPE size in 30 seconds.

Two measurements in inches, and the Bust Size Calculator gives you your band, cup and SHAPE letter, M to 5XL. It is a guide, not a verdict: between two sizes on a seamless style, go up one, and our fit team will confirm it free on WhatsApp.

Where to get fitted

SHAPE has seven stores in Dhaka: Gulshan 1 (our flagship), Dhanmondi, Wari, Elephant Road, Bailey Road, Banani Super Market and Bashundhara City. See addresses and directions, or read all seven stores with hours and phone numbers.

Questions women ask us

Is the fitting really free?

Yes. Every fitting is free and private, and you never have to buy.

Do I need an appointment?

You can walk in. If you would like to check before you come, message us on WhatsApp.

How long does it take?

The measuring takes a few minutes. The trying on takes as long as you need. We don't rush fittings.

Can I bring someone with me?

Of course. Many women come with their mother, sister or a friend.

What if the bra doesn't feel right after I get home?

You can exchange within 7 days if the fit isn't right, as long as it is unworn and unwashed. Here is how exchanges work.

Related in The Fitting Room


Free, private fittings. Every SHAPE fitting is free and private, in our stores or on WhatsApp, and you never have to buy. WhatsApp +880 1322 881062 · Find a store

Part of The Fitting Room by SHAPE.

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