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• The SHAPE story

30 guides in Problems and fixes

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  The Double-Bust Line Under a Fitted Top, and How to Lose It

  A second line across the top of the cup means the cup is too small or cut too low.

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  Show-Through Despite Padding: The Question Nobody Asks Out Loud

  Every padded SHAPE bra stops show-through. If you want more shape as well, choose a heavier pad.

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  How to Store Bras So They Keep Their Shape

  Stack moulded cups nested, hang soft bras, and never fold a cup in half. A simple guide to storing bras so they last 6...

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  Fine at 9am, Awful by 7pm: Why a Bra Gives Up Mid-Day

  A band that is slightly wrong at 9am is painful by 7pm. A firm band, wider straps and no wire is what lasts a...

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  Back Bulge and Side Spill Are a Fit Issue, Not a Body Issue

  A band too tight or too narrow creates the line. A wider band with high side panels smooths it.

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  Red Marks When You Take Your Bra Off: Normal or Not?

  A faint line that fades in minutes is normal. Deep grooves, lasting redness or a rash mean the band is wrong.