Create with SHAPE
Creators · One page of direction
Create with SHAPE
An open door for content creators, models and makers who want to build something with an intimate apparel brand that takes women seriously.
This page is the whole brief. Read it once, then pitch us one idea. No agency deck needed, no follower minimum. We care about the idea and what it does.
Who we are
SHAPE in three lines
Monoshita Ayruani started SHAPE in 2019 because most women in Bangladesh had never been measured for the one garment they wear every day. Since then, over 200,000 women have been fitted across seven Dhaka stores, most of them for the first time in their lives.
The fitting room is the product. Everything we make, say and publish exists so that one more woman walks in, gets measured, and leaves wearing something that actually fits.
The direction
What SHAPE sounds and looks like
- Real women, real bodies. We show bodies as they are, in every size we make. Warm, confident, never apologetic and never a whisper. Comfort and fit are the story, not skin.
- Education first. Fit, sizing, fabric, breast health. We would rather teach something useful in 30 seconds than shout an offer. If she learns something, the content worked.
- Dhaka, not a mood board. Daylight, real homes, real commutes, Bangla and English the way people actually mix them. Speak to her, never about her.
The hard lines
- Nothing that sexualizes the product or the wearer. SHAPE content passes the test of being watched next to your mother.
- No body shaming, no before and after framing, no fixing anyone. Bodies are not problems.
- No health or medical claims of any kind. We educate, we do not diagnose.
- No one under 18 appears in or around SHAPE content, ever.
- No discount led content. Price is never the hook.
Your pitch
Lead with the outcome
The strongest pitches tell us what SHAPE gets before they tell us what you will make. Reach with the women you already talk to, content we can reuse on our own channels, or people walking into a store or a fitting. Pick the outcome, then show us the idea that produces it.
- One idea, under 90 secondsRecord a video pitch of 90 seconds or less. Phone camera is fine. The idea, the outcome, and why you.
- Your main profileThe Instagram, TikTok or YouTube where you publish most. We look at engagement and craft, not just follower count.
- Anything supporting, viewableA doc, deck or past work is welcome. Check the link opens for anyone with the link before you send it. Most pitches we cannot open, we cannot consider.
There is a space to tell us what you charge. It is optional, and an honest number helps us move faster.
We read every pitch. If yours fits the direction on this page, you will hear from us for a short call. No deadline, the door stays open.