Product guides · · 2 min read

Which SHAPE Bra? The Founder's Three

SHAPE Signature Seamless Bra, wide coverage and wire-free

The short answer: one bra for life: the Signature Seamless Bra, the bra she started SHAPE with. The one she recommends to everyone: the Seamless Contour Bra, "one of the best bras for the Bengali curvy body type: lean torso, relatively larger bust, and the shoulder support is perfect." The most underrated: the Sure Cover Bra, because "everybody who buys it goes for two or three more. It feels like a hug."

We asked our founder three questions with no time to think. Here are her answers, and why each one is a real recommendation rather than a favourite.

One bra for life: Signature Seamless

"Okay, this is difficult. I love all SHAPE bras. Signature Seamless Bra. The bra I started SHAPE with." It is the original: wide coverage, a medium-heavy cup that centres the bust, smooth under a kameez, a saree blouse or an abaya. Tk 1,990, M to 2XL, in Coffee, Beige, Black and Pink. If you want one bra that does the everyday job for years, this is her vote.

The one for everyone: Contour

"Contour is one of the best bras for the Bengali curvy body type. We have a lean torso, and we have a relatively larger bust, and the shoulder support is perfect with this bra." That is the whole design brief in two sentences: a moulded cup that gives a round, centred shape, thicker straps, a four-hook band. Tk 2,035, M to 3XL. It is also her pick under thin white cotton, in Coffee.

The most underrated: Sure Cover

"It's relatively new; people are still discovering it, but everybody who purchases it goes for two, three more, because it feels like a hug. It feels like love, to be honest." Full coverage, heavier padding, the widest cup in the range, wire-free. Tk 1,870, M to 3XL. The bra we reach for when a woman says side spill, strap marks or back pain.

How to use her three answers

  1. Not sure, medium bust, everyday: Signature.
  2. Fuller bust, want shape, wear fitted tops or thin cotton: Contour.
  3. Fuller bust, want to be held, spill or marks now: Sure Cover.

Prices include VAT. If you want the whole line side by side, here is the five everyday bras compared. And whatever you choose, get the letter right first: how to measure at home, or send us two numbers.

Questions women ask us

Why isn't the Seamless Air on her list?

Because the question was "for life", and the Air is the lightest bra we make. It is the one most women start with, and it is in the five everyday bras compared.

Can I buy one of each?

Many women do, over a year: Signature for every day, Contour for fitted days, Sure Cover for long ones. Two in rotation last longer than one.

Is the Contour worth the extra Tk 45 over the Signature?

If you want a defined round shape or your bust points outward, yes. If you want coverage and a clean line, the Signature.

What if the founder's pick doesn't fit me?

Exchange within 7 days of delivery, unworn and unwashed: the exchange policy.


Free, private fittings. Every SHAPE fitting is free and private, in our stores or on WhatsApp, and you never have to buy. WhatsApp +880 1322 881062 · Find a store

Part of The Fitting Room by SHAPE.

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