Sure Cover: "It Feels Like a Hug"
The short answer: the Sure Cover Bra is a wireless, seamless, full-coverage bra with heavier padding and the widest underband in our range, Tk 1,870, M to 3XL, in Brown, Maroon, Beige and Grey. It is built for a fuller bust that wants to be held, and for long days. "Everybody who buys it goes for two or three more, because it feels like a hug."
That last line is our founder's. She calls it the most underrated bra we make. The revenue sheet disagrees with "underrated": it is our best seller by taka. Here is why both are true.
What it is
- Wide coverage. A full cup with extended sides, so nothing spills at the top or under the arm. The answer to "side spillage".
- A wide underband. The weight sits on the band, not the straps. That is where "feels like a hug" comes from, and why women with back pain reach for it (back pain and bra fit).
- Heavier padding. Shape for a fuller bust, and, for a smaller bust that wants volume, the bra our advisors suggest instead of the lightest styles.
- Wireless and seamless. Nothing to dig by hour fifteen; nothing to show through a kameez.
Who it is for
A fuller bust that wants lift and coverage, not a smaller line (where lift really comes from). A long day: work, a wedding, travel. Anyone whose current bra leaves marks. And a smaller bust that wants shape. Not for: a woman who wants to feel nothing (that is the Air) or who wants to look a size smaller (that is a minimizer).
The maroon
Sure Cover comes in Maroon, and maroon disappears under white for most women here; a deep, warm colour reads as shadow through thin fabric. If you own one bra for white kameez days, this is a strong candidate. Here is coffee under white.
Sizing it
Seamless rule: between two letters, go up one. Cup D or above pushes you up a letter on the chart. Band snug on the loosest hook. Here is how to measure at home and the SHAPE size chart.
Find your SHAPE size in 30 seconds.
Two measurements in inches, and the Bust Size Calculator gives you your band, cup and SHAPE letter, M to 5XL. It is a guide, not a verdict: between two sizes on a seamless style, go up one, and our fit team will confirm it free on WhatsApp.
Questions women ask us
Is it hot?
It is a fuller cup than the Air, and the fabric still absorbs sweat and dries fast. Most women wear it year round; some keep an Air for May.
Does it come in coffee?
The Sure Cover's brown is its coffee-family shade. Brown or Beige for light clothes; Maroon under white works too.
Sure Cover or Contour?
Sure Cover for coverage and being held; Contour for a defined round shape. Here is the Air and Contour compared.
What if the size is wrong?
Exchange within 7 days of delivery, unworn and unwashed: the exchange policy.
Free, private fittings. Every SHAPE fitting is free and private, in our stores or on WhatsApp, and you never have to buy. WhatsApp +880 1322 881062 · Find a store
Part of The Fitting Room by SHAPE.
